Proposals to change European broadcasting regulations have been met by firm opposition from a UK media alliance that includes BT, Vodafone, NTL and Channel 4
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News Corp media baron Rupert Murdoch has echoed comments made last month by Reuters boss Tom Glocer about the impact the free flow of digital information will have on ‘old media’.
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Speaking at the first international online publishing conference hosted in London at the start of this month, Reuters chief executive Tom Glocer sent out a stark warning to ‘traditional’ media bodies not to act as a ‘choke-hold trying to close the digital pipe’.
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Two small AIM companies with aggressive growth plans have made intriguing recent moves.
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Rapid change afflicts the media sector more than any other, with technological innovations and disruptive technologies vying with the cyclical advertising market (and the overall economic health of the economy) to pose fierce challenges to all operators.
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A study by the Internet Advertising Bureau contends that, for the first time, more money is being spent on online advertising than on outdoor.
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A new report has found that advertising spend on the internet has surpassed that of radio for the first time. The report, commissioned by the Interactive Advertising Bureau (IAB), claims that online advertising rocketed up 60 per cent in 2004 to £653.3 million, representing 3.9 per cent of total spend by advertisers. The IAB believes online ad revenue grew more than fourfold in the past four years.
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This broad sector, which includes ventures involved in advertising, PR, media buying, radio, television and publishing, is enjoying a sustained resurgence as spending on advertising and marketing continues to grow. Some experts reckon prospects haven't looked so bright for over four years. Throw in the recent Euro 2004, and the forthcoming Olympics and US elections, and the scene becomes cheerier still.
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The Grocer Magazine revealed last month that sales of chocolate had fallen for the first time in the UK for 50 years. Unfortunately for those in charge of the nations health, kids aren't spending their weekly stipend on fruit and veg. Nope, instead of biting into Twixes and Twirls they are simply blasting all their pocket money on mobile phone ringtones, games, and text messages.
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Since WPP's bright and breezy comments regarding future prospects for the advertising and broader media sector, the good news floodgates opened as a raft of ventures, big and small, reported that they were witnessing the opening of corporate cheque books for all manner of activities – from advertising and marketing campaigns to product launches and exhibition openings.
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