Deal hungry domestic chores franchise Myhome, guided by energetic chairman Russell O’Connell and with ambitions to become ‘the AA of the home’, has completed its third acquisition in a matter of weeks.

For up to £5.65m, the group has acquired DSH, which runs 24-hour emergency and regular maintenance plumbing and drainage operations through a network of subcontractors and has just launched franchise recruitment drive Plumbxpress in order to build a ‘premium’ national plumbing and drainage network.

Significantly, DSH is also plotting the launch of an electrical franchise operation within the next 18 months. Myhome plans to accelerate these programmes (the group is an expert in franchise recruitment, systems and customer service). Following this deal, the company operates nine brands ranging from house cleaning to oven, car and window cleaning as well as gardening, all of which can be cross sold into a growing database of ‘cash-rich, time-poor’ consumers. This burgeoning demographic is increasingly outsourcing domestic chores and spends £20bn in the UK alone on such services.

‘We have 410 franchises in total now and we’re operating in a huge market,’ says O’Connell, adding that ‘we’re barely scratching the surface in the UK and our growth prospects are colossal’. He sees opportunities to introduce extra services such as insurance, finance and security to customers through alliances. Myhome moved from PLUS to AIM in December alongside a £4m funding led by Nigel Wray and Domino’s Pizza chief executive Stephen Hemsley.

Earlier this year, O’Connell announced a 166% surge in PBT to over £742,000 for the half to March on network turnover driven 440% higher at £17m. Given its emphatic growth rates and prospects, the shares more than merit their premium rating and further upside looks assured.